Branding- Initial Sampling

I have really enjoyed this week playing and experimenting with techniques and colour for my branding project, from looking into collections from Chloe further and into more detail focusing on techniques I have recognized they use a lot of continuous technique on one garment. In particular a full top of rib. They also have a lot of woven fabrics amongst their collections throughout seasons so I tried to replicate this through inlaying on the dubied machines but still showing the detail in my drawing through placement of mock rib. I am really pleased with this technique for the collection but felt it is quite flat for autumn winter.




I really enjoyed working with mohair and would like to continue this, I think it works well with the Chloe brand being known for their femininity and sophistication. It is a lovely luxurious yarn to emphasise this. 

I have also tried techniques like creating a tassel down a sample to replicate Chinese lanterns but was unhappy with the aesthetics of this and felt it was a bit too young looking for the style I was aiming for, I tried pleating on the dubied machines as well to try and create a frill look for femininity and structure of oriental fans but I did not like how it pinched in the fabric and changed the shape of the sample because I would like a cleaner look through the collection of square, neat fabrics emphasising the colour and technique instead of a shape focused collection. I also think this would help when they are used to create the garment as Chloe often have square, over size, autumn winter garments and pleating would change this.

I have also experimented with creating more body and texture in my samples through using pockets and stuffing them which I think gave the fabric a beautiful structural look and reminded me of a Chloe coat from their ‘Fall 2014 collection. I will continue developing this sample through placement and size in my final sampling. Plaiting has also given a look I am aesthetically pleased with as I think the specs of colour replicate my drawing details well.


Chloe Fall 2014

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